Mass Email Marketing

Spammers have given mass email marketing a bad name that has taken years to overcome. Commercial email is not spam because it is permission-based, meaning it is only sent to people who have requested it. Every email we send at Business Link International is compliant with federal email regulations.

We have a no-tolerance policy when it comes to spam, and we will terminate our relationship with any clients who send unsolicited emails. Luckily, spam is on the decline as the benefits of commercial emails become more and more apparent with consumers and business owners alike. Spam is quickly deleted, while almost 80 percent of commercial emails are opened on a regular basis.

Mass Email Marketing That Hits Its Target

Effective mass email marketing relies on accurate opt-in lists of people who have requested information and promotional offers. Lists must be "scrubbed" and updated regularly to prevent bounces and increase open rates, and at Business Link we provide tracking information and list management services to help you stay organized and current. Our new WebLaunch Search and Create List option makes it easy for you find opt-in email addresses and create new lists.

We also make opt-in and opt-out features easy to use for your customers, so you'll never have to worry about complying with CAN-SPAM federal regulations that govern mass email marketing. We've been in the mass information delivery business since 1989, and we take compliance rules seriously. Find out more about mass email marketing and CAN-SPAM regulations by clicking the "Support" link on our website.