HTML Email Marketing

Use HTML email marketing to learn more about your customer. HTML allows you to embed links in the email form itself, which means you can track your customer's interests by monitoring the links they click. Embedded links are neatly incorporated into the text, so your customer can click links while reading your message.

At Business Link International, we'll track the number of times your customer follows a link so that you can target future campaigns, make more efficient follow-up calls, and provide your customers with information and offers specific to their needs. Relevant content and web links can increase the effectiveness of HTML email marketing by sending your customers the information they want. You can easily increase open rates and build customer confidence by consistently and accurately anticipating their needs.

Correct Formatting Increases Deliverability in HTML Email Marketing

Optimize your HTML email marketing campaign by sending properly formatted messages that open the way you designed them to. It's estimated that almost one in five commercial emails is mistakenly bounced by Internet Service Provider (ISP) spam blockers because of bad HTML formatting. Our HTML editor catches bad formatting, so you won't have to worry about deliverability.

Properly formatted emails can be opened in a wider variety of browsers so your message can reach more people. We take the guesswork out of email design and marketing so that your messages won't appear blank or be sent out with bad links--unlike nearly one-third of all commercial emails. Contact us to find out how we can help you design and manage an effective HTML email marketing campaign.